Lehman Brothers

Equity Research Offsite

Lehman Brothers approached Paint The Town Red to design and execute a teambuilding event for their Equity Research Offsite at the Sheraton Meadowlands Hotel.  Tying into their theme,  'Reaching New Heights,' teams participated in a series of puzzle-driven, problem solving activities that required groups to focus on teamwork and communication if they wanted to come out on top.

 

 

Horticultural Society

Annual Fundraiser

The Horticultural Society hosted their annual fundraiser at Guastavino's, where every table was uniquely decorated with an abundance of flowers and plants. This event was truly alive with vibrant colors and astonishing centerpieces.

 

The Atlantic Theater Company

Annual Spring Gala

The Atlantic Theater Company held its annual Spring Gala fundraiser at the Rainbow Room in Rockefeller Plaza in April. Among notable attendees were Academy Award-winning actress Mary Steenburgen, along with Emmy and Golden Globe Award winner Ted Danson.

Unilever

Experiential New Media Immersion Day

Unilever hosted an Experiential New Media Immersion Day in March for one of their brand teams.  The team was looking to reach a new target demographic, the 20-something year old woman, while also providing a hands-on experience of the latest technologies these women use in their daily lives.  PTTR created a customized "Amazing Race meets the Real World," with teams racing around the city to experience a variety of challenges that offer a look inside the lives of women in their 20s. Each experience was coupled with a relevant technology, including YouTube, blogging, picture messaging, podcasts and social networking. A storyline with interactive characters helped keep the event exciting and innovative, while a post-event debriefing allowed the team to discuss ways to leverage these technologies to market to the target demographic.

 

 

Genesis

Press Conference for Genesis

Genesis held a press conference on March 7, 2007 at Strata, featuring band members Tony Banks, Phil Collins and Mike Rutherford to announce the dates for the North American leg of their first tour in 15 years: "Turn it on Again".

 

Boots UK Cosmetic Company

Boots U.S. Launch

Boots, the leading UK cosmetics company, held their U.S. launch on February 1st at Boylan Studios. Media guests were greeted by hostesses in long, white lab coats bearing the Boots logo and ushered into the press conference area, which was decorated with dark wood paneled counters and display cases, antique cash registers, mortars and pestles, and other props from a 19th century apothecary, where Boots was born.  Double doors then swung open to reveal a sleek, white space where distinct vignettes were created to represent each of the six modern beauty and skin-care lines that will be available in the States.  Editors moved in small groups from room to room to learn about each of the Boots lines.  After the discussions, polished jazzy music played, indicating the groups were to rotate to their next environment.  PTTR partnered with Coburn Communications to produce this event.

 

Warburg Pincus

Real Estate Offsite

Warburg Pincus, one of the world's leading private equity firms, hosted their Real Estate Offsite in a three-city meeting in January in Beijing, Shanghai and Hong Kong.When the group wasn't touring real estate investments special activities included stops at the Great Wall and Forbidden City.  To help offset a full itinerary, PTTR arranged for a police escort to whisk the group through the notorious Beijing traffic jams.

 

National Committee on American Foreign Policy

Kennan Awards Dinner

NCAFP held its annual Kennan Awards Dinner On Thursday, December 7 at the Waldorf Astoria. The 2006 George F. Kennan Award for Distinguished Public Service was given to Ambassador John D. Negroponte the Director of National Intelligence for the US in Homeland Security. In attendance were many Dignitaries, Ambassadors and Politicians in addition to partners of the NCAFP. 

Warburg Pincus

Professional Orientation in Singapore

Paint The Town Red is proving that our event planning expertise spans the globe.  In November, PTTR was hired by Warburg Pincus to assist with planning, execution and on-site logistics for their Professional Orientation in Singapore.  Attended by approximately 20 new-hires and partners, the event took place at the Regent Singapore, a beautiful property located in the heart of Singapore's shopping district.  Paint The Town Red oversaw the attendee experience from the moment they arrived, including: hotel room reservations, overall meeting / function needs, amenities, food and beverage, off-site activities, off-site dinners and ground transportation.

Met Life

PTTR partnered with Young and Rubicam PR to put together a fun filled holiday experience for Met Life employees and their families on November 20^th at Wollman Rink in Central Park. The event featured the infamous Snoopy on ice. Snoopy also mingled and took photos with guests while they dined on fun comfort food such as chicken noodle soup, s’mores, and candied apples.

PTTR also assisted in securing a street team to help celebrate Snoopy’s lead in the Macy's Thanksgiving Day Parade, and Met Life’s “For the IF in life” campaign. The team handed out Snoopys-on-a-stick to fans along the parade route.