Highline Capital

2nd Annual Investor Day

Highline Capital, a leading US hedge fund, held their 2nd annual Investor Update at The Times Center in June, with a meeting in the theater followed by a reception in the gallery space. A new addition to this year's event, Paint The town Red created three 'Genius Bars' -- sleek and stylish customized kiosks located throughout the gallery. Each Genius Bar was devoted to a key business area -- Operations, Research, and Investor Relations -- and the exhibit-style design ensured that sessions were open, and interactive.

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Children's Book Council

Children's Choice Book Awards

The Children's Book Council celebrated its first annual Children's Choice Book Awards honoring children's book authors as part of the Children's Book Week. The event recognized Al Roker of the Today Show by presenting him with an Impact Award for his influence in implementing the Al's Book Club for Kids. The adult reception was kid-inspired with fun passed hors d'oeurves such as bite sized PB&J and grilled cheese sandwiches with a shot of tomato soup! After the award show attendees were pleasantly surprised with a dessert reception with passed cotton candy, marshmallow with shots of chocolate, and unique bite-sized desserts.

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The Women's Bond Club

2008 Merit Award Dinner

The Women's Bond Club held their annual 2008 Merit Award Dinner at Pier Sixty on April 29th. Over 750 guests attended the event to network and celebrate their colleagues and Rising Stars. At the Merit Award Dinner both current and future women leaders in the finance field were honored. 26 Rising Stars were singled out by their firms as women who have achieved significant success despite the fact they are still in the earlier stages of their careers. At this year's annual event, PTTR created a customized set design on the stage in order to bring this event to the next level. This year's Merit Award winner is Karen Peetz, Senior Executive Vice President, The Bank of New York Mellon. Event host, Brady Dougan, President of Credit Suisse, sponsored the Merit Award Dinner.

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Elizabeth Arden

691 5th Ave. Store Launch

Catherine Zeta Jones, spokesperson of Elizabeth Arden, unveiled the 691 5th Ave store opening on March 6, 2008 which was produced by the Paint The Town Red (PTTR) production team. PTTR planned a breakfast at the St. Regis for the press followed by the cutting of the ribbon in front of the store which created International media buzz. Branding was an important element to this event which was incorporated in every detail from the ribbon itself to the customized carpet and barricades. PTTR was able to manage all the logistical aspects of this event without a hitch. Obstacles presented themselves when planning an event on 5th Ave but there was nothing that PTTR was unable to overcome from securing the city permits to making sure the timing of the event was right on point.

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The Toy Industry Association

2008 Toy of the Year Awards

The Toy Industry Association held their 2008 Toy of the Year Awards at Pier Sixty in February, honoring the best toys from the previous year in 12 categories, and kicking off the International Toy Fair at the Javits Center. Kjeld Kirk Kristiansen of LEGO was inducted into the Toy Industry Hall of Fame.

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The Hospitality Sales and Marketing Association

Adrian Awards

Over 1,000 people attended the The Hospitality Sales and Marketing Association International's annual Adrian Awards at the Marriott Marquis in January, recognizing the industry's best work in advertising, PR and web marketing, and the Top 25 Most Extraordinary Minds in Sales & Marketing. Special awards went to hotelier Ian Schrager & Laura Davidson of Laura Davidson PR.

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MF Global

Annual Holiday Party

Paint The Town Red worked with MF Global to create, develop, and execute their Annual Holiday Party. This year's venue of choice was Buddakan, an Asian-themed, bi-level restaurant located in the Meatpacking District. Helping to transform the space was great decor, specialty entertainment, and a completely customized built-in stage.

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The Wharton Club of New York

Joseph Wharton Awards Dinner

The Wharton Club of New York held its second annual Joseph Wharton Awards, quickly becoming the 'Academy Awards' for business, for 350 guests at the Pierre Hotel. Awards were given to Wharton Alumni Steven A. Cohen, Founder, SAC Capital; Jon Huntsman, Chairman, Huntsman Corporation; Aditya Mittal, CFO ArcelorMittal; and Carin Franzini, CEO of the NJ Economic Development Authority. The event was emceed by CNBC's Bill Griffeth, and marked the first public speaking engagement for the school's new Dean, Tom Robertson.

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Purchase College of the Arts

Nelson A. Rockefeller Awards

Purchase College School of the Arts presented their first Nelson A. Rockefeller Awards at the Hudson Theater in November to a sold out event of over 500 guests that raised $1 million. Awards were presented to Merce Cunningham, Helen Frankenthaller, Ming Cho Lee, and Jessye Norman. Students of the college performed and interpreted the honorees' work, and Eliot Spitzer gave welcoming remarks.

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Dick's Sporting Goods

Roof-top Fashion Show

Dick's Sporting Goods launched their exclusive new line of athletic wear, Nike ACG, with a media reception at Penthouse 15 on November 1st, followed by a roof-top fashion show, featuring leading local student athletes as models. The models emerged from behind a rock-climbing wall before hitting the runway, with the city skyline as backdrop. PTTR partnered with Coburn Communications on this event.

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